This Privacy Policy describes how Pave Software Pty Ltd (”Pave”, “we”, “our”, or “us”) collects, uses, discloses, and safeguards personal information across our platform and services. It applies to:

• Businesses using Pave to capture and manage inquiries via forms on their websites (“Customers”), and

• Individuals who submit information through those forms (“Form Responders”).

We are committed to handling your data responsibly and in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

We do not sell or rent your personal information under any circumstances.

1. Who We Are

Pave provides software that enables businesses to embed dynamic, multi-step forms on their websites to improve how they capture, qualify, and manage customer inquiries. Pave is operated by:

Pave Software Pty Ltd

ABN: 89685411652

📧 info@hellopave.com

2. Who This Policy Applies To

• Customers: Businesses who use Pave to create and embed forms on their websites.

• Form Responders: Individuals who submit information through a Pave-powered form on a business’s website.

Customers may have their own privacy policies that govern how they handle data collected through Pave forms. We do not control or take responsibility for how Customers manage this data.

3. What We Collect

For Customers (Businesses):

• Account Information: Email address, business name, login credentials (if applicable).

• Form Configuration Data: Form fields, logic settings, display rules, and form content.

• Usage Data: Information about how you use the Pave dashboard (e.g., logins, actions, feature use).

• Tracking Parameters: UTM codes and referral data embedded in forms for attribution and performance tracking.

• Cookie Data: We use cookies to maintain sessions and improve service delivery.

We do not currently process billing or payment information, as Pave is in pre-revenue phase.

For Form Responders (End Users):

• Form Responses: Information you enter into Pave forms, including any personal details (e.g. name, phone number, service request).

• Partial Form Responses: If you begin a form and click “Next” or proceed to another step, that step’s data may be stored even if you don’t submit the entire form.

• Device Data: IP address, browser type, and device type.

• Cookie Data: We may use cookies to help ensure form performance and analytics.

• Referral & Analytics Data: We collect anonymised analytics (via Google Analytics) to understand how people interact with forms.

All data collected via a form is primarily controlled by the business (Customer) who created the form. We only process it on their behalf.

4. Third-Party Service Relationship Disclosure

Pave is a third-party service provider that enables businesses to create and embed smart forms on their websites to manage inquiries.

If you are completing a form powered by Pave:

• You are submitting information directly to the business (Customer) that owns the form.

• Pave is not affiliated with or acting on behalf of that business as an employee or agent. We simply provide the platform that powers their form.

5. How We Use Your Information

We process personal information on the basis of:

• Our legitimate interests in providing and improving the service,

• Performing our contractual obligations to our Customers, or

• Your consent, when required (e.g., for analytics or cookies).

If You’re a Customer:

We use your data to:

• Deliver and operate Pave’s services

• Improve the performance and optimisation of forms

• Provide support and troubleshoot technical issues

• Analyse anonymised usage data to improve features and customer experience

• Attribute traffic via embedded tracking parameters

• Maintain security and prevent abuse

We anonymise and aggregate usage and response data across customers to help improve our platform. This may include partial submission rates, average drop-off points, and general form engagement patterns. No individual or business is ever identifiable in this data.

If You’re a Form Responder:

We use your data to:

• Pass your inquiry or request directly to the business whose form you completed

• Improve the experience and performance of the form you interacted with (e.g., to reduce drop-offs)

We do not:

• Use your personal information for marketing

• Sell your personal information to anyone

• Contact you directly unless the business you submitted the form to chooses to do so

Pave is a processor of your data and does not control how the business uses your form responses. Please contact the business directly for their own privacy terms.

6. Cookies & Analytics

We use cookies and third-party tools like Google Analytics to:

• Monitor form performance and user interaction

• Improve our product

• Ensure consistent user experience

These cookies may collect non-personal information such as IP address, session duration, browser type, and interactions. You can disable cookies in your browser settings, but this may impact the functionality of some Pave forms.

7. Where Data Is Stored

All data is securely hosted on Supabase and Amazon Web Services (AWS) infrastructure, with servers located in regions that comply with international security standards (including ISO 27001 and SOC 2).

We take reasonable steps to ensure your data is protected from misuse, interference, loss, unauthorised access, and modification. Only authorised personnel and service providers have access to personal data, and only to the extent necessary to deliver the service, under strict confidentiality obligations.

8. Data Sharing & Disclosure

We do not sell or rent your personal data.

We may share data with:

• Trusted service providers for hosting, storage, and infrastructure management

• Law enforcement or regulatory bodies, if legally required

• An acquiring entity, in the event of a merger, acquisition, or sale

All third-party access is strictly limited to what is necessary for service provision and governed by confidentiality agreements.

9. Data Retention

• Customer and form responder data is retained for as long as required to provide the service or as requested by the business.

• We may retain anonymised data indefinitely for platform optimisation.

• Data is securely deleted or de-identified when no longer needed or upon valid request.

  
  

10. How to Access, Correct, or Delete Your Data

Customers:

You may access, update, or delete your account data by contacting us at info@hellopave.com.

Form Responders:

If you submitted a form and want to:

• Access or delete your submission

• Understand how it is being used

Please contact the business whose form you completed.

Alternatively, you can email us at info@hellopave.com, and we’ll help direct your request to the correct business.

11. International Users

While Pave is based in Australia, some data may be stored in or processed via infrastructure in other regions. By using our services, you consent to this international transfer and processing.

12. Updates to This Policy

We may update this policy occasionally to reflect platform changes or legal requirements. When we do, we’ll revise the “Last Updated” date. If changes are significant, we’ll provide additional notice.

13. Contact Us

If you have questions about this policy or how your data is handled, please contact:

Pave Software Pty Ltd

📧 info@hellopave.com